The product focuses on the fact that Asian men cannot successfully attract women they intend to and provides suitable tips and tricks to achieve popularity, especially among the women. The Asian Dating Superstars offers methods to improve the social life of Asian men. They are generally looked upon by the society as scrawny and smart but also geeky. Though academically strong, the Asian men are seen as submissive, soft spoken and gentle. The problem highlighted by the product is that the men are brought up differently and their speech, body language and behavior need to be checked to provide a solution.

The Asian dating superstars gives detailed tips to ensure that the self-confidence of the men is improved and it is used to create genuine attraction. This self-help catalogue seems to be marketed as a key to an Asian man's approach to women and the methods to be followed to keep a woman's attention and how to avoid mistakes in trying to do so. The conclusions seem to have been drawn using some kind of research based on the rate of success that an Asian man encounters in attracting a woman.

This concept of trying to eliminate disappointment and doubt in the mind of men may sometimes fail, and lead to utter embarrassment in public if they are not cautious in observing their body language as well as the reaction of others to their approach. However, I do not think Asian men are different from the others around the globe and they do not need special techniques to woo their women. Some of these points could even totally mess up the chances of a man as not everybody thinks or reacts alike. Finally, the dating tips may be useful to the male society as a whole and not simply to the Asian men, as the product confirms.