Amazon Ppc Negative Keywords – How To Optimize Ad Campaign?July 26, 2022 ⚊ 1 Min read ⚊ Views 80 ⚊ BUSINESS
Negative keywords in Amazon Advertising, are the keywords that are either irrelevant to the product being sold or highly non-converting. Reasons could be many, such as the keyword could be too broad, too specific, highly competitive, etc. However, they drain your money with little or no returns.
Without negative keywords, your ads would appear for irrelevant, unprofitable, and low converting search terms. You need to mark them negative at the campaign level or the ad group level, so you can save a substantial amount of advertising budget over time.