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Digital marketing leverages online channels such as social media, search engines, email, and websites to connect with target audiences and promote products or services. It encompasses strategies like SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, content marketing, social media marketing, and email marketing to drive brand awareness, engagement, and conversions. Through precise targeting and analytics, digital marketing enables businesses to measure campaign effectiveness in real-time, optimize strategies for better ROI, and build lasting customer relationships. It's integral for businesses of all sizes to stay competitive in the digital age, offering scalable and cost-effective methods to reach and influence consumers globally.


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