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Much of the SP5DER rapid rise in popularity can be attributed to its endorsement by celebrities, musicians, and influencers. High-profile figures have been seen sporting the hoodie in music videos, on social media, and at public events. This has cemented its status as a symbol of street credibility and cutting-edge style. Musicians and artists, particularly from the hip-hop and alternative scenes, have played a crucial role in popularizing the SP5DER hoodie by incorporating it into their personal brand.

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